Ed Roberts on the fast rise of iGaming and what makes a trustworthy online casino expert

By Brian Green, updated June 19, 2025

While relatively young, the online casino industry in Canada has experienced rapid growth, attracting both newcomers and seasoned bettors alike. The sector is predicted to expand massively this year, driven mainly by tech advancements. The unpredictably large rate at which the iGaming ecosystem grows can, actually, also be credited to several other specific factors. First, online gaming platforms are deeply regulated and controlled by some of the weightiest national authorities, like the Alcohol and Gaming Commission of Ontario (AGCO). Secondly, curious-minded online casino rookies easily find their way to Ed Roberts, a seasoned expert who has witnessed the market’s growth from its early beginnings and is now imparting valuable insights. 

The expert is a content creator who began their career in customer support before transitioning into Customer Relationship Management (CRM) analysis – which laid the foundation for his current role and the website he currently leaves his mark on, GamblingInformation.com. While the difficulty of juggling multiple roles feels like spinning plates, the expert carved out time to answer a few questions and share valuable insights with fellow casino enthusiasts.

A smooth rise in career or a path with stumbling blocks?

Getting to manage a whole team and run a platform that shapes customers’ daily experiences isn’t something one achieves overnight. But while many attempt to do so, the stumbling blocks found on the path to that success often deter them from their goal. 

Do you feel like your journey was a climb, or were there moments that nearly made you quit? And when you look back now, how do you feel about the expansion you’ve achieved?

“What I encourage anyone to do is aim high and give their best in pursuit of their goals. But when a goal starts to feel inexplicably out of reach, it might be time to pause and reflect — perhaps something else is waiting for the fighter who’s gone all in.” Ed Roberts moved for three years to Malta, where he kept developing his industry-related knowledge, before moving to Canada and starting his own blog. 

“When I started my first job in the industry, as part of the customer support team of William Hill, I barely realized that effective communication and a good understanding of people are necessary skills. This is funny given that I had just gotten my degree in Business Administration, where you’re supposed to learn that a good manager’s communication is on point. 

As a travel buff, I’d share my experiences around the world on an old, personal blog, mainly to savor the experiences more deeply. But before I knew it, communicating things that went beyond my trips became a delight and helped me advance to CRM Analysis. The time spent learning about different rewards systems, user behavior, and steps to analyze the market’s influences simply flew. Now, I find myself in a whole new kind of adventure: balancing team management with producing high-quality content—and keeping both at a premium.” 

Speaking everyone’s language – an uphill battle? 

Ed Roberts has built an impressive portfolio of in-depth reviews on popular casinos like Stake Casino, WinSpirit, PlayOJO, and LeoVegas. From the most well-known casino bonuses to the least common perks, his content walks readers through the intricacies of the incentives that draw players in. While expert reviewers often praise traits like a critical eye and honest opinions, they can also lead to frustration—especially when a reader’s favorite casino or game doesn’t make the top of the list. 

Do you think you manage to expose the industry’s both strengths and shortcomings in a way that resonates with all readers? If so, how? 

“Being so into this realm can lead to oversensitivity, and for evident reasons. For highly committed players, especially high-rollers, realizing they may have missed out on more lucrative rewards elsewhere can be a nagging thought. But approaching this reality with transparency, and, most importantly, with empathy, can really encourage readers to engage and listen actively.” Ed Roberts has built and steadily improved his communication skills while creating and writing content. As of late, he has been training a newly built team of analysts, industry specialists, and writers. 

“I like to think that they don’t see reviews as endless spreadsheet-style rankings. I really hope they trust the deep research that finds the content that’s aimed to help them through the market.” In a world of self-proclaimed gurus, casino customers want proof that the following experts’ knowledge is valuable.  

Feeling some sense of responsibility?

Ed Roberts’ blog, edrobertsblog.com, boasts a rapidly growing following, drawing in casino enthusiasts from all corners. Whether they’re keeping up with market updates, looking for expert playing tips, discovering what makes the best online casinos in Canada, or chasing high-stakes thrills—readers are staying close.

Does this role feel like a big responsibility, considering its potential impact on people’s lives?

“Absolutely, this role comes with a lot of responsibility because the decisions and advice I share can affect people’s experiences and sometimes their finances. I’m an active player myself, so I understand firsthand how crucial it is to have honest, clear guidance, especially when it comes to navigating bonus terms or choosing trustworthy casinos in Canada. My goal is to help players make informed choices, avoid common traps, and play safely. Knowing that my insights can help someone avoid costly mistakes or gain more joy from their gameplays is a big motivation for me to stay transparent and thorough.” 

What gains the trust of those who are following Ed Roberts? 

There are many experts out there, making it difficult to choose the one to go with. What boxes should a reliable casino expert tick, from your experience? 

“The term ‘expert’ is often used for many who are simply highly committed to online gambling.” Ed emphasizes how important it is to take the role of a gambling guide seriously. “A casino expert should be someone who’s constantly in tune with the market’s evolution, who embraces novelty, and can make the unpredictable easier for players to understand and adjust to. In my opinion, it’s about fully understanding the entire player experience, from the sign-up process to withdrawals, customer support, and everything in between. An expert needs to be transparent about both the opportunities and the risks, helping players distinguish between flashy promotions and genuine deals.”

Roberts openly shares his own experience as an active player, favoring Stake Casino and LeoVegas over most other online casinos in Canada. “I’m used to stumbling upon some of the glossiest bonuses,” he admits.

Those looking to find out more about him can explore Ed Roberts’ casino expert profile on GamblingInformation.com, or at edrobertsblog.com. The insights on Ed Roberts’ pages break down info for online casino users of all levels, comparing bonuses, promotions, wagering requirements, and reputable online casinos themselves.